Archives for November 2019

Have you wondered how Facebook News Feed works? Well, if you did I will help you cracking it to some extent.

Earlier Facebook used EdgeRank to rank any content on Facebook. In 2010 the formula of EdgeRank was explained. The formula talked about 3 important factors:

• User Affinity: It focused on proximity of user with the content.
• Content Weightage: It focused on the action executed on the content.
• Time-Based Decay Parameter: Its focus was the time when the content was posted, the more value was given to the newer post as compare to the older post.

As announced by Facebook, in 2011 EdgeRank was discontinued and as of 2013 Facebook has been using Machine Learning Algorithm. This algorithm consist of more than 100K (1,00,000) factors for ranking a content in your Facebook News Feed.

I know it is not possible to discuss all the 100K factors in a day and to be honest currently I am not acquainted with all of them 😝

But with time I have learned some factors and they have been confirmed by Facebook team in various conversations.

Let’s discuss 4 most important factors that can help you understand how your content is ranked. It will help you re-strategising your content strategy on Facebook, especially for Organic Growth.

While going through these factors you will understand current algorithm is nothing but an extension of EdgeRank.

4 Important Ranking Factors for Facebook News Feed

I will discuss these factors from marketer’s point of view and will try to convey its implementation from user’s point of view:

1. Who posted the Content?

This is one of the most important factor that Facebook algorithm considers while ranking the content on the Facebook News Feed. To understand this you should consider the evolution of Facebook since origin.

• In 2004, Facebook was launched with profiles to connect with people
• Facebook in 2007 launched groups to enhance community
• And then In 2010 Facebook launched community pages which are extended to Business Pages now.

Here, can you see the direct connect of User Affinity parameter with the above timeline?

In Facebook News Feed, posts from friends will be given top priority then posts in groups and then Pages.

So, a post on a Facebook Page has to struggle with Group Post and most importantly with posts from friends.

You can login and witness this 😎on your Facebook News Feed anytime.

2. Interaction with the Content

Another most important factor that determines a content rank is the interaction. The more a user interacts with a content, higher the ranking will be obtained by the creator in user’s Facebook News Feed.

We all know this, that’s why we emphasise more on creating engaging content. Do you?

A long term social media strategy is of no use until you add Engaging Content buckets to it. In long run, your content will reach to wider audience organically.

That’s the reason you don’t see much content from ones content you don’t like and vice-versa. This ranking factor on Facebook News Feed Algorithm presents more meaningful content to you.

Before 2017, many people and pages exploited this ranking factor with engagement bait.

What is an Engagement Bait?

Engagement bait is a tactic to create Facebook posts that goad people into interacting, through likes, shares, comments, and other actions, in order to artificially boost engagement and get greater reach on Facebook News Feed.

Source – https://www.facebook.com/help/publisher/259911614709806

Engagement Bait is categorised as follows:

1. Vote Baiting
2. React Baiting
3. Share Baiting
4. Tab Baiting
5. Comment Baiting

But in December 2017, Facebook reviewed its terms and policies in order to stop such practices and decided to demote such posts.

Although, the update doesn’t impact posts that ask people for help, advice, or recommendations, such as circulating a missing child report, raising money for a cause, or asking for travel tips.

This update helped maintaining the quality of content on the platform.

3. Frequency of the Content

Frequency of posting the content is not the direct factor but is an extension to 2nd ranking factor i.e. “Interaction with The Content” and is also very important.

Let’s understand it with the real time scenario – where there are many content creators on the platform posting regularly. So when you are not posting then you are helping them to get ranked higher, anyway. How does it happen?

This happens because, when you are not posting the content regularly, then other content creators/publishers who are posting more frequently get the chance of ranking higher than you.

Hence, not being active on social media will help your competitors, as your content will be losing the organic reach.

Major lessons from above ranking factors; create more engaging and meaningful content frequently.

4. Type of the Content

This ranking factor is least important as compared to other 3 factors. But you cannot ignore it.

There are different types of posts on Facebook:

1. Photo Post
2. Video Post
3. Text Post

As per this ranking factor, Facebook will show the type of content to a user that they consume more; be it a video, an image or a text post.

How will it impact?

As we know video generates more reach and engagement than an image post/text post, and thus why we focus more on creating only videos rather than an image/text content.

In that case Facebook News Feed Algorithm will gradually stop pushing your content into the News Feed of people who tends to engage more with text or image post.

So, it is important that we create a mix of all types of Content in our Content Calendar.

Key takeaways from Ranking Factors:

• The one who posts the content, is importance for the ranking in Facebook News Feed.
• Content posted by the profiles get higher ranking, then comes groups and finally Pages.
• Interaction with the content, frequency of posting the content, and type of content changes the game.
• To increase the interaction, if we exploit Engagement Bait then the content will be demoted.
• If we don’t post regularly on our Facebook Page then our content tends to get rank lower than others.
• It is important to create a mix of different type of content (videos/images/text) to maintain a healthy ranking.

If you have any questions, you can join our Facebook community.

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Finally WhatsApp Business has launched the long awaited Product Catalog. I assume this feature will increase the transactions in e-Commerce ecosystem. This will help the Small Business Owners who use WhatsApp Business App.

On 4th November 2019, WhatsApp Business App rolled out Catalog Manager. It will galvanize small businesses for sure.

To get started with Catalog Manager, you first need to Add your product/service. For adding Products or Services to your WhatsApp Business App follow the below steps:

1. Go to settings on your WhatsApp Business App and choose Settings from the popup.
2. On the Settings Page, tab Business settings to reach Catalog Option.

3. Once you reach your Business Settings, Tab Catalog option to add your Product or Service.

Now you are at Catalog Manager of WhatsApp Business App. Here you need to tab Add Product or Service.

By using this feature, you automatically agree to:

• Facebook Commercial Terms – https://www.facebook.com/legal/commercial_terms
• WhatsApp Commercial Policies – https://www.whatsapp.com/legal/business-policy/

To Add your Product or service, you need:

• Product or Service Images.
• The Name of your Product or Service.
• You can also add Price.

If you want to give further details about your product, you can tab more fields and add the Product Description and if you have a website or any other link that describes your Product then it can added as well.

It also allows you to add Product or Service code, so you can use your SKU code for keeping the uniformity about the product.

Let’s discover some important things to drive sales to your Business with the help of WhatsApp Business App.

Important things to remember on WhatsApp Business Catalog Manager to Drive Sales

Image

• WhatsApp Business allows you to Add 10 Images to a Product/Service Listing
• Make sure you add quality images.
• First Image should be the best and the most attractive image, since it is going to be the thumbnail for the product .
• First Image will let the potential lead decide – If he/she want to view the product details or not.
• Try to add Product Images as well as Product Usage Images, so your potential lead gets clear about product usage. It will trigger him/her to make a Purchase

Price

• Go for adding price, if your product is not very expensive.
• Adding high prices will make your potential lead bounce back.
• Add Price if you are offering something at a very competitive price than others, to trigger sales.
• Currently, WhatsApp lets you add only the Offer Price.

Description

• WhatsApp has not defined any Word Limit yet for Product descriptions, so be as descriptive as possible.
• Try to be as descriptive as possible.
• Make sure you keep pitching your product while describing it.
• Also, make sure the description make the lead feel like if they are going through the journey of the Product.
• Don’t miss to add Product Feature and Usage in the description.

Link

• If you have a website then it is suggested to Add your Website’s Product Link. It will help you to leave your website cookies on the user’s device for the re-marketing.
• If you don’t have a Website, then you can add your online payment link.
• Don’t add link to the Marketplaces like Amazon, as you may be able to give a good deal at lesser expenses if you go without any mediator.

Product or Service Code

• You can sync your Product or Service Code with your SKU Code.
• This Code will help you differentiate similar kind of different products.
• If you are Whole Seller or dealing in B2B then these codes will shorten the cycle of the transaction and you may get quick sales.

If these points are helping you then do mention them in the comment below or you can reach out to me. Also, if you have any doubt or want to share something about this feature then do comment below.

To know more about recent WhatsApp Updates, visit: WhatsApp rolled out 3 important features. What’s next? Advertisements?

You can also, discuss it in our Community!

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How to Enable Fingerprint Lock on WhatsApp?

Follow below steps to enable Fingerprint Lock on WhatsApp.

1. Tab three vertical dots on the top right of you screen

2. A pop-up will come up, as show below. Tab Settings.

3. Now you will see, WhatsApp’s setting page. Tab Account.

4. Now tab Privacy.

5. Now tab Fingerprint lock.

6. Toggle to enable the Fingerprint Lock.

7. Now confirm fingerprint by touching the sensor.

After you have enabled the Fingerprint Lock, WhatsApp gives you the feature to automatically lock your WhatsApp Messenger App. They are:

• Lock Immediately
• Lock after 1 Minute
• or Lock after 30 Minutes.

You can also control if you want to preview the name of the sender and chat content in the notification.

After enabling the Fingerprint Lock on you WhatsApp App, when you will open the WhatsApp Messenger App, it will show you below screen.

To continue with your WhatsApp Messenger App, you need to unlock it with your Fingerprint.

To know more about recent WhatsApp Updates, visit: WhatsApp rolled out 3 important features. What’s next? Advertisements?

For more updates…

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Isn’t it annoying when someone adds you to a group which is not relevant to you?

Or if someone adds you to a group which is just meant for selling admin’s product?

On 8th November 2019, WhatsApp has solved this problem by rolling out the feature that enables you to control who can add you to a WhatsApp group.

With this feature, you can also restrict someone from Adding you to a group.

How to Control the Group Invite?

Follow below steps to change your Group invite settings.

1. Tab three vertical dots on the top right of you screen

2. A pop-up will come up, as show below. Tab Settings.

3. Now you will see, WhatsApp’s setting page. Tab Account.

4. Now tab Privacy.

5. Now tab Groups on Privacy Page.

6. Now choose your Privacy Setting for Groups.

To restrict your a particular person from adding you to a group, Choose “My Contacts except…”.

In WhatsApp Business, the options are little different. It doesn’t allow you to restrict particular person from adding you to the group.

In WhatsApp Messenger App you get “My Contacts except…” and in WhatsApp Business App this get replaced by “Nobody”.

To know more about recent WhatsApp Updates, visit: WhatsApp rolled out 3 important features. What’s next? Advertisements?

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