If you want to run Ads on Instagram, sometimes connecting it with a Facebook Ad Account is a frustrating task. Not just this but you face several issue with the connection so have to reconnect again and again with Facebook Ads Manager.
If you have faced such issues then here is a good news for you! You will be able to run Instagram Ads without connecting it with a Facebook Ad Account.
Yes! That’s true, that you won’t need presence of Facebook to run Instagram Ads. Once you get this feature you will be able to manage your ad campaign and track ad performance on Instagram itself.
Who can run Instagram Ads without Facebook Ad Account?
Currently this feature is available to new advertisers, are promoting a post from your Instagram business account for the first time.
Instagram states that: “The ability to create Instagram ads without a Facebook ad account connection is limited to businesses who are promoting their Instagram posts for the first time. If you’ve already promoted posts on Instagram, you’ve likely already linked your Instagram and Facebook accounts. You won’t experience any changes when promoting your Instagram posts or stories.“
What if my Instagram is connected to a Facebook Ad Account?
If you have already connected your Facebook Ad Account to promote posts on Instagram, you would have already linked your Instagram and Facebook accounts. You won’t experience any changes when you are promoting Instagram posts or stories.
How to check Instagram Account connection with Facebook Ad Account?
To check your Instagram Business Account connection with a Facebook Ad Account, follow these simple steps:
- Go to your profile and tap in the upper right corner.
- Tap Settings.
- then Tap Payments.
- and then Tap Promotion Payments.
- Under “Your Account,” you’ll either see a number or a name.
If you see a number, your Instagram account isn’t connected to a Facebook ad account. Then you won’t be able to connect to a Facebook ad account at this time, as a result you can continue to create ads on Instagram.
If you see a name, your Instagram account is connected to a Facebook ad account. If you’ve already promoted posts on Instagram, you’ve likely already connected a Facebook ad account to your Instagram account.
How to Promote an Instagram Post without a Facebook Ad Account Connection?
Please note that Instagram has rolled out this feature to businesses and creators in US & Turkey.
With this new feature you will be able to create ads on Instagram without any Facebook connection.
You will be able to manage your promotions and view the insights. This will help you track the performance of your promotions within the Instagram app.
To promote your Instagram Post:
- Go to your profile.
- Tap the post you’d like to promote.
- Below the content, tap Promote.
- Fill in the details of your promotion by setting things like
- Destination: where to send people
- Audience: who you want to reach
- Budget: how much you want to spend daily and
- Duration how long you want your promotion to run
- Tap Next once you’ve completed these details.
- To complete your promotion, tap Create Promotion under Review.
Once you tap Create Promotion, your promotion will get submitted for review.