Jahnvi Pahwa

Who is an Influencer?

The best definition of an influencer is someone who has gained an engaged social media following by creating aspirational lifestyle based content. Influencers are also commonly referred to as content creators, bloggers, vloggers and key opinion leaders (KOLs).

Tips-
Idea/niche
What am I most passionate about?
What am I most knowledgeable about?
What could I happily create content for without making a dime?

Content strategy

Spend time thinking about how your audience might perceive that piece of content or message.

Target the right audience

Targeting the right people allows your business to explore new audiences. Influencers might differ for every brand and product as they are a contextual fit, but this is the most important factor to keep in mind when targeting the right influencers for your brand.

Meaningful captions

Make the first line eye-catching enough to encourage users to stop scrolling.
The second tip is to always end your captions with a CTA (call-to-action). CTA can be any kind of engagement activity that you may want your followers to engage into. Next is to make your caption easy to read. Keeping it simple is the key. Also, don’t forget to use some fun emojis.

Use relevant hashtags

To ensure better discovery, use better hashtags. People usually find content on Instagram by searching for or clicking on certain hashtags. Choose the most relevant and popular hashtags from the suggestions Instagram throws up. Various tools available online, like Hashtagify and Keyword Tool, can be used to find effective hashtags.

Be consistent

If you want to see growth on Instagram and stay top of mind with your followers, it is vital to be consistent. Initially try to post everyday. You may decrease the pace of posting when you gain a good amount of followers and you become sure that people are starting to recognize you as an influencer. Make sure you keep up with the events and festivals that are related to your niche.

Instagram stories have become a major thing and as an influencer you should not miss the opportunity to put stories and explore.

You never know what works for you best!

The factor that determines its importance is its users. Popular and influential on any social media platform.

Here are some TIPS to gain Instagram followers naturally

Account Optimization

Before you think of gaining more followers, first thing first is to set your instagram account right. By saying account, I mean the bio of your instagram handle.

Remember, two-thirds of Instagram business profile visits are from non-followers. They are more likely to hit a follow button but only if your bio and profile convince them to click. They won’t do so if your profile is unclear, incomplete, or unappealing.

Think of a name that you want your followers to remember you as. Also add a username by which people will search for you. Make the most of the 150 characters in your bio to convey your brand identity.

Don’t forget to add a link of your website/youtube/facebook page in your bio.

In a nutshell, while updating your instagram handle keep one question in mind- What kind of content can they expect?

Post Consistency

Be consistent in your posting even if it is just a few times per week. Pick a comfortable schedule for yourself. Learn to walk before you run. Don’t try to post extensively instead post at your pace and analyze.
When you post regularly, you consistently will start getting more followers as well as staying top of mind with your ideal clients.

Insta Grid

While thinking of increasing your followers, make sure that every post on your Instagram grid needs to be of high quality and visually engaging. Whenever anybody lands on your profile, the content should catch their attention at the moment. This way, they would want to see more of your posts and might hit the follow button.

Follow Trends- Instagram Reels

One of the new trends that’s going on Instagram is Reels. Reels videos are meant to be between 3-30-seconds of educational, inspirational or entertaining fun. For brands, Reels are a great way to educate their ideal clients on how they can help solve a pain point. Think of it as a 30-second mini-lesson. Teach on anything that could help your ideal customer but that still relates to your business in some way.

Lots of community members who are focused on creating Reels content right now are seeing a huge impact on their account reach.

Use Relevant Hashtags

For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach.

Relevant hashtags can help people find your content after a search, or after clicking on a hashtag from another relevant post.

You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.

To know more about hashtags you may go through- What are Hashtags in Social media? How to use them?

Write Catchy Captions

Even though Instagram is a visual platform, writing compelling copies (caption) plays a big role in helping you get more reach and engagement.

While going through the profile, if the caption is more than 125 characters long, only two lines of the caption are visible. Users will have to tap “more” to read the whole thing. So, make sure your first two lines catch the attention in mere less than 5 seconds.

Ultimate Guide to Write Compelling Copies for Social Media will help you write better copies.

What is Copywriting?

Did you know, more than half of the people see your post by reading copies aka ‘captions’. Copywriting is the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales. It involves the creation of text content to persuade readers to take some type of action related to your business’s sales process.

For instance, if you’re trying to sell a product, you’ll need to convince prospective customers that it’s worth buying.

Examples of copywriting include:
• PPC landing pages.
• PPC ads.
• Cost-per-mil (CPM) ads.
• Social media ads.
• Product pages.
• Website sales copy.
• Sales emails.
• Short Message Service (SMS) ads.

Why copywriting?

Copywriting is a way to communicate with an audience as it informs and helps readers to understand your key message. It builds a better brand image which reflects in the way of your writing.

You might not be aware but it also helps in boosting SEO which is why you’re advised to use better keywords.

Tips for good copywriting

1. Research

It takes a lot of research and dedication, in order to produce the best possible content, that is, a piece that is really relevant to the persona, capable of entertaining and educating them.

2. Target audience

A great start comes from knowing your audience so you can use language that appeals to them. It’s difficult to write effective ads if you don’t understand who you are writing them for. Get to know your audience in order to make your ad copy relatable. Leveraging consumer language is key when writing ads.

General audience influences to get you started may include:

Who you are writing for (Age, Gender, Location, Demographics).

How your audience thinks and perceives things (Drivers, Analytical, Expressive, Amiable).

What your audience wants or needs (Listen to them, Learn how they live, Ask questions, etc.).

3. Grammar

Grammar errors interrupt readers’ thoughts by forcing them to stop. Whether it’s a missing period at the end of a sentence or a dangling modifier, readers will likely stop to process the grammar error. Some readers may then abandon the content without reading the rest of it.

4. Catchy headlines

A headline that promises to fill a knowledge vacuum or that which solves a problem is so useful. One of the most valuable copywriting tips that any writer should consider is you only have a few seconds to catch your audience’s attention. This means that you need to work on your headline so there’s a reason for people to click on your content in search to visit and read more related to that content

5. Use facts

By adding relevant facts and statistics to your content, you provide a logical explanation and evidence supporting the wisdom of purchasing your product. You also establish yourself as knowledgeable, trustworthy, and as someone interested in your market.
People want to know how a product or service will benefit them. So, tell them. Use your ad copy to explain how the audience will benefit from purchasing what you are selling. Be as specific as possible. Successful ads are not about what your company can do; they explain how the customer will benefit. Take a customer-centric approach.

6. Storytelling

You can tie everything together by using your ads to tell a story. The story you tell should connect with your target audience on some level to be effective. People are more likely to resonate with a story than an ad filled with hard facts or hard sales tactics.

7. Relatable

• Create an emotional connection.
• Introduce a problem or an objective to meet.
• Communicate an obstacle to overcome.
• Offer a solution (your product or service).
• A call to action.

8. Use the right words

Using power words in conjunction with modals like ‘could,’ ‘would,’ and ‘should’ suggest that something must be done, bringing your reader to action. Words that indicate uncertainty like may, maybe, tried, perhaps, etc should be avoided.

Using an active voice as it’s both engaging and suggests movement. And, bring product descriptions to life by using colorful, expressive language rather than sticking to physical descriptions.

9. Keep it relevant- relevance serves right

One needs to focus on their readers when writing a copy. Think about your audience. What are they interested in? What language do they speak? Good copywriting employs SEO practices, but one of the great copywriting tips involves utilizing both SEO practices and user intent when crafting your copy.