No matter what and where you run your business, the importance of customer review will always be alive. Over 70% of consumers say they look at product reviews before making a purchase and nearly 63% indicate they are more likely to buy from a site that has product ratings and reviews.
Online reviews bridges the gap between traditional word-of-mouth and a viral form of feedback that can influence consumer’s opinion.
Reviews are the social proof that customers look up to before making a purchase from any website. Much like asking family and friends for recommendations.
People are always interested in what other people say about the product as it adds another kind of credibility to the product.
Let’s see how you as a business increase the number of feedbacks.
HERE ARE TRICKS ON HOW TO GET MORE PRODUCT REVIEWS
Collect email address during purchasing
In order to send feedback collection emails, ecommerce platforms prepare a database which includes emails and phone numbers. Once you have their emails, send a friendly follow up after a week and ask them to write an honest review about their experience with your business.
Ask for reviews in post purchase email
It is said that nearly 80% of all reviews content is generated from email requests. While drafting the email for post purchase review, do not forget to mention the name of the customers and the product they purchased.
Collect reviews from emails
Since the technology is beyond limits, try and collect the feedback on the email itself. Let the customer complete the review giving process on the email itself. This will save time for the customer by not going on another page to give the feedback.
Add a review request form to your product page
Follow this tip so that customers have a place to leave a review no matter if they purchased your products from your site, in-store, or from a retailer.
Reward those who review
You may give some extra discount or free coupons to the customers who review the products purchased often. It would be better if you keep this as a surprise.
Include the customer’s name and picture when you post the testimonial.
Consider posting testimonials as a great opportunity to get a good audience. While posting the feedback, do not forget to tag the customer. This can be a nice way to thank your customers, and it also adds a level of credibility to their review.