Black Hat or Unethical SEO: What is it and Why to Avoid it?

Every website has to be search engine optimized to get high organic traffic. That’s why many website owners do SEO of their website either by themselves or by hiring a SEO service provider. 

And just like there is a right or wrong way of doing anything, so is it with SEO. 

In the language of SEO we call it Black Hat SEO and White Hat SEO.

What is Black Hat or Unethical SEO?

If you go against search engine’s SEO guidelines and manipulate Search engines to increase your website ranking in SERPs then search engines will consider it as Black hat or Unethical SEO.   

Keywords stuffing, clocking and spam etc are some examples of black hat SEO.

There are many black hat SEO tactics that website owners use  to get faster results but this will benefit them only for the short term.

What is White Hat SEO?

An ethical way of doing SEO is considered as white hat SEO. It takes time to show results but if you do it the right way then you will definitely see a positive impact on your website and it will last for a long period. 

Many Website owners use black hat SEO techniques because it shows results faster than white hat SEO.  

But, if you want betterment of your website then you should avoid it. 

Reasons why you should avoid black hat SEO?

The dark art of the black hat SEO is the wrong way of doing search engine optimization. 

Here are some reasons why you should avoid black hat SEO…

• High risk of getting de-indexed by search engines: A black hat SEO tactic can increase a  website’s spam score which results in penalizing and de-indexing a website by search engines. It can negatively impact your ranking of SERPs.  

• Doesn’t drive long term results: The results from Black hat SEO are temporary because Google or other search engines will affect your organic ranking whenever they detect any unethical practice either by doing core algorithm update or a manual review  
• Poor User Experience: Consistently giving users poor experiences when dealing with your website will cause visitors to perceive your brand negatively and If you read our blog on Google ranking factors then you will know how important factor user experience is. 

A good user experience is a must to get high ranking on SERP. 

So at the end, we recommend you to avoid black hat tactics on your own site. If you want some help to get your site more visible online, you can read our article about 21 inbound link building techniques that don’t violate Google’s Webmaster Guidelines.

So that’s it for this blog, I hope you got to know a little bit about black hat SEO. If you have any questions about it, please feel free to get in touch.