How to become an Influencer?

Who is an Influencer?

The best definition of an influencer is someone who has gained an engaged social media following by creating aspirational lifestyle based content. Influencers are also commonly referred to as content creators, bloggers, vloggers and key opinion leaders (KOLs).

Tips-
Idea/niche
What am I most passionate about?
What am I most knowledgeable about?
What could I happily create content for without making a dime?

Content strategy

Spend time thinking about how your audience might perceive that piece of content or message.

Target the right audience

Targeting the right people allows your business to explore new audiences. Influencers might differ for every brand and product as they are a contextual fit, but this is the most important factor to keep in mind when targeting the right influencers for your brand.

Meaningful captions

Make the first line eye-catching enough to encourage users to stop scrolling.
The second tip is to always end your captions with a CTA (call-to-action). CTA can be any kind of engagement activity that you may want your followers to engage into. Next is to make your caption easy to read. Keeping it simple is the key. Also, don’t forget to use some fun emojis.

Use relevant hashtags

To ensure better discovery, use better hashtags. People usually find content on Instagram by searching for or clicking on certain hashtags. Choose the most relevant and popular hashtags from the suggestions Instagram throws up. Various tools available online, like Hashtagify and Keyword Tool, can be used to find effective hashtags.

Be consistent

If you want to see growth on Instagram and stay top of mind with your followers, it is vital to be consistent. Initially try to post everyday. You may decrease the pace of posting when you gain a good amount of followers and you become sure that people are starting to recognize you as an influencer. Make sure you keep up with the events and festivals that are related to your niche.

Instagram stories have become a major thing and as an influencer you should not miss the opportunity to put stories and explore.

You never know what works for you best!