When you have to create a blog or a web page, then you must have done keyword research which will help you to find out which keywords you can use in your content. After that you will use those keywords in your content.
But do you know how much you have to use that keyword? So that it looks relevant in your content and helps in ranking your web page in SERP (Search engine result page).
This is what we call Keyword Density?
What is Keyword Density?
It is also known as keyword frequency; it tells you how often your targeted keyword appears in a webpage in relation to the total number of words it contains.
For example: if your webpage contains text of 200 words in which 10 words are your targeted keyword, your keyword density is 5%.
High keyword density helps search engines to identify whether your site content is relevant to that keyword or not.
But this doesn’t mean that you can fill your web page with keywords.
Search engines will downgrade your website and it will then appear lower down in search results when a keyword appears too often in your webpage, this is what we call keyword stuffing.
What is keyword Stuffing?
If you load a webpage with keywords or numbers in an attempt to increase your site’s ranking in the search engine result page then search engines will consider it as keyword stuffing.
Doing so can have a bad effect on your site because filling pages with keywords results in a negative user experience, and as you know User experience is one of the top 10 most important Google’s ranking factors.
According to Google webmaster guideline, A web page is considered keyword stuffed when it includes:
- A List of phone numbers without substantial added value.
- Blocks of text that list cities and states that a webpage is trying to rank for.
- Repatriation of same words or phrases so often that it sounds unnatural, for example: We publish blogs on digital marketing. Our digital marketing blogs are fresh. If you want to read a digital marketing blog, please visit our digital marketing blog website.
But how do I find my keyword density? For you here is…
How to calculate keyword density?
There are a number of tools present on Google that can help you to find out your keyword density, but if you want to calculate keyword density on your own then Learning how to calculate keyword density is fairly easy.
The keyword density formula is.
Number of times the Target Keyword Appears(TKA) / Total Number of words on a webpage (TNW) x 100 = Keyword Density(KD)
TKA / TNW x 100 = KD
For example if your webpage contains 2000 words in which you use your keyword 50 times, your keyword density is..
50 (TKA) / 2000 (TNW) X 100 = 25% (KD)
But this formula only works when your keyword contains 1 word. If your keyword contains more than 1 word then the formula for calculating keyword density is…
TKA / ( TNW -( TKA x ( NWK-1 ) ) ) x 100 = KD
In which NWK refers to the number of words in your keyword.
For example if your webpage contains 2000 words and you used your keyword 50 times in which the number of words in your keyword is 3, your keyword density is…
100 / ( 200 -( 50 x ( 3-1 ) ) x 100 = 1%
This is one of the basic formulas of calculating keyword density.
Now you know what is keyword density and how to calculate it, but do you know what is the ideal keyword density which can help you in SEO. here is..
What is the Ideal Keyword Density?
Most people and SEO experts believe that 1.5 – 2% is the ideal keyword density which means your targeted keyword has to appear about one to two times per 100 words. But there was no confirmation regarding the ideal keyword density from Google or Other search engine.
You can use similar keywords to make content stuffed with keywords in it. For example: your keyword is “chartered accountant” then you can use “chartered accountancy” or ”chartered accounting”. In this way, the search engine will not consider your content as keyword stuffed and it will help the search engine to understand your content.
Now that’s it for this blog, hope you enjoyed reading this blog and you must have come to know about keyword density.
If you have any questions about keyword density, please feel free to get in touch.