Keywords In SEO: Why is it Important and How to use it?

If you own a website/blog then you must have listened to some advice like..

Use keywords in a proper way….

Optimize your website/blog keywords and you will rank faster…

But have you ever wondered why? Why are keywords so important to get high and relevant organic traffic?

In this blog, we are going to answer your questions.

So let’s get started..

Why are keywords Important for SEO? 

Keywords are important because they are the one who brings a user to your site. They are like a path that helps a user to come to your website. 

Whenever a user has a query, he enters his query on the search engine and the search engine shows the related result of his query. Here it is very important for your website/webpage to be optimized for that keyword otherwise the search engine will not show your website in results and you will lose the traffic. 

Long time ago people used keywords, meta tags, and at that time they told search engines what your webpages are about. But many people use it in a wrong manner to rank their website/ blogs because of that on 21 September 2009 Google said “we does not use the keywords meta tag in web ranking”.

So now it is a bit difficult to rank your website for a keyword.

Now to rank for a keyword, you need to use that keyword well in your website SEO and for that here is.. 

How to use Keywords ?

Keywords can make or break your website because it comes in the top 10 ranking factors of Google, so using them in the right place or in the right manner are very important. 

There are two types of SEO in which you have to use your keywords 

1. On-page SEO
2. Off-page SEO

How to use Keywords in On-Page SEO?

During On-Page SEO, You need to use your keywords in a way that looks relevant on your website. Here are the most important elements where you must have to use your keywords in On-Page SEO. 

1. Meta Title 
2. Meta Description
3. Headers 
4. Text Content
5. Page URL
6. Images Alt Text 
7. Internal Linking

How to use Keywords in Off-Page SEO?

Off Page Seo is all about backlink building, we have a separate blog about 21 link building strategies. During link building you can use keywords as anchor text. 

Using your keywords in anchor text will help your site to rank on that particular keyword because it implies to search engines that your site can provide more information related to that keyword. 

You can also use keywords in hashtags of your social media posts and shares, where they can work like social signals. 

While adding your keywords in these elements take care of your keyword density. Please don’t overuse keywords otherwise search engines will consider it as keyword stuffing which can downgrade your website. 

That’s it for this blog, hope you enjoyed reading this blog and you must have come to know about keyword density. 

If you have any questions about keywords Importance in SEO, please feel free to get in touch.