The factor that determines its importance is its users. Popular and influential on any social media platform.
Here are some TIPS to gain Instagram followers naturally
Before you think of gaining more followers, first thing first is to set your instagram account right. By saying account, I mean the bio of your instagram handle.
Remember, two-thirds of Instagram business profile visits are from non-followers. They are more likely to hit a follow button but only if your bio and profile convince them to click. They won’t do so if your profile is unclear, incomplete, or unappealing.
Think of a name that you want your followers to remember you as. Also add a username by which people will search for you. Make the most of the 150 characters in your bio to convey your brand identity.
Don’t forget to add a link of your website/youtube/facebook page in your bio.
In a nutshell, while updating your instagram handle keep one question in mind- What kind of content can they expect?
Be consistent in your posting even if it is just a few times per week. Pick a comfortable schedule for yourself. Learn to walk before you run. Don’t try to post extensively instead post at your pace and analyze.
When you post regularly, you consistently will start getting more followers as well as staying top of mind with your ideal clients.
While thinking of increasing your followers, make sure that every post on your Instagram grid needs to be of high quality and visually engaging. Whenever anybody lands on your profile, the content should catch their attention at the moment. This way, they would want to see more of your posts and might hit the follow button.
Follow Trends- Instagram Reels
One of the new trends that’s going on Instagram is Reels. Reels videos are meant to be between 3-30-seconds of educational, inspirational or entertaining fun. For brands, Reels are a great way to educate their ideal clients on how they can help solve a pain point. Think of it as a 30-second mini-lesson. Teach on anything that could help your ideal customer but that still relates to your business in some way.
Lots of community members who are focused on creating Reels content right now are seeing a huge impact on their account reach.
For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach.
Relevant hashtags can help people find your content after a search, or after clicking on a hashtag from another relevant post.
You have to find hashtags that people in your target audience are more likely to check. If a relevant connection is made, these users will be more likely to follow your account. Unique, branded hashtags are one way to group posts around hyper-relevant content to your brand and campaigns.
To know more about hashtags you may go through- What are Hashtags in Social media? How to use them?
Write Catchy Captions
Even though Instagram is a visual platform, writing compelling copies (caption) plays a big role in helping you get more reach and engagement.
While going through the profile, if the caption is more than 125 characters long, only two lines of the caption are visible. Users will have to tap “more” to read the whole thing. So, make sure your first two lines catch the attention in mere less than 5 seconds.